Spotify Talks
Spotify talks is a series of panel discussions featuring industry, artists and media talking on the issues facing the Australian music landscape, now and into the future.
Project Elements
Website design and build
Event coverage for social media including Instagram Stories, Snapchat and Twitter
Live stream management and site embed
Content Forms & Channels
Each Spotify Talk was streamed to users at home simultaneously via Facebook Live and via a dedicated tab on the Spotify Talks website. A live feed aggregating Instagram, Twitter and Facebook content from Talks attendees was also embedded into the Live Stream tab.
User generated social content
Owned web
Facebook Live
So that other women see the possibilities, then we take over."
– Amrita Hepi, Spotify Talks: Women At The Front
Results
Reinforcing Spotify as a thought leader at the forefront of the industry was the main driver with PR coverage and event waiting list signups the desired outcome.
Total generated views on Facebook Live content – 95k
Average watch time of six minutes and 15 seconds
Full sell out of program tickets
