DreamLab by Vodafone
Launching Vodafone Foundation's DreamLab - an app that cures cancer by leveraging the power of Australians' smartphones to solve complex cancer research problems.
Project Elements
A combined digital short series and PR campaign announcing the launch of DreamLab – a cloud computing app that asks users to donate a small portion of power from their smartphone to solve complex cancer research problems while they sleep.
Multi-agency team leader
Content ideation
Content strategy
Paid media strategy
Video production
Lead producer (including for all TVCs and video), and lead creative for the infographic video and social campaigns.
Work completed for Present Company
Content Forms & Channels
Social Video
Animated Video
Facebook Canvas
Facebook clicks to web, video views, clicks to web ad units
Instagram video views ad units
PR
Digital Display
Activation
Radio
Results
40,000 app installs in 8 weeks from launch on a yearly KPI of 60,000
Paid media click through rate (CTR) of 8.5%
Product coverage in Huffington Post, Mashable, Product Daily, and Wired
PR coverage on The Today Show, Sunrise and A Current Affair